Taste of Australia showcases food brands from ‘Down Under’

THE Embassy of Australia recently celebrated the increasing presence of food varieties from its country.

Hosted by Ambassador Steven J. Robinson AO, the showcase featured iconic brands, including leading Australian food retailers Coles and Woolworths. “Aussie” firms have also tied up with Philippine retail giants SM Market, Robinsons Retail and Landers Superstore to bring premium, quality, and safe products to Filipino homes.

“Australia is delighted that its reputation for quality and safe products is recognized and trusted by Philippine businesses, which are bringing in brands we Aussies love, and that Filipinos can now enjoy,” said Robinson.

Among new items now available in the local market are vegan and  gluten-free stock Massel, high-protein breakfast cereal Weetbix, baked crisps from  Ricci’s Bikkies, and dairy products from brands like Siggi’s and Binda Valley.

Established brands like Beerenberg, Paul’s, Vittoria, as well as well-known wines Hardy’s, Woomera, and Deakin Estate still are favorites among Filipinos.

Austrade’s Asean General Manager Mukund Narayanamuti went to Manila to introduce the fresh brands to the market: “This is my first visit…and I am impressed by how well Australian brands are represented in the Philippine market, both offline and online. You can be confident that our growers and exporters will continue to offer the best of Australia.”

With the exponential growth of e-commerce following the lockdown, Austrade Manila’s Senior Trade and Investment Commissioner Christopher Lim emphasized the importance of strengthening the online presence of Australian brands to benefit online  shoppers in the Philippines.

“We are looking to increase the accessibility of Australian products in all channels, particularly in e-commerce and online platforms. We launched www.TasteofAustralia.ph to showcase available Australian brands and special offers, and make it easier for Filipino shoppers to find quality and safe products,” said Lim.

The showcase also tells the unique story of Australian-made and grown products. Australian food and produce reflect the pristine environment and high standards of food and safety.

Aside from premium packaged goods, Australia produces world-class fresh fruits such as table grapes, safe and clean seafood, and high-quality beef and lamb.

Meat and Livestock Australia also took part. Country Manager Paul Perez said: “Now that most restrictions have been lifted, especially in restaurants and hotels, we can better highlight Australia as one of the most trusted sources of quality red meat. Our food safety standards, natural resources, and sustainable practices will provide peace of mind to diners enjoying Australian beef and lamb. Consumers have a large variety to choose [from, starting with grass-fed beef, grain-fed black Angus beef, to premium wagyu, as we have] a wide range of products that can fit into different market segments.”

For more information on available Australian brands in the Philippines and special promos, visit www.TasteOfAustralia.ph.

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